Writing

If you’ve been posting on TikTok and watching other authors rack up thousands of sales per video, you’ve already seen the opportunity. The question isn’t whether TikTok sells books – it does, at a scale and speed that no other platform currently matches. The question is whether you are set up to capture those sales […]

Amazon is not a bookstore. It is a search engine that happens to sell books — and like every search engine, it rewards the publishers who understand how its algorithm surfaces content and punishes those who don’t. Most self-published authors treat their Amazon listing as a destination. The ones who sell treat it as a

The most common mistake new authors make isn’t writing the wrong book. It’s writing the right book into a vacuum — spending months on a manuscript while their author platform remains completely invisible online. By the time the book is ready, there’s no audience waiting for it. That’s a solvable problem. And the solution isn’t

Everyone talks about the dream of self-publishing. The freedom. The royalties. The ability to own your work. But very few people talk about the spreadsheet behind the dream — the actual dollars in, dollars out, and the timeline that connects them. That changes today. In this episode of The Diamond Effect, we’re pulling back the

Most books that never get written are not stopped by a lack of writing ability. They are stopped by uncertainty. The author — or the aspiring author — sits with an idea they believe might be worth something, unable to commit to the months of work required to find out, because they don’t know how

Every great book begins the same way: as raw material. An experience that hasn’t been shaped yet. An expertise that hasn’t been written down. A voice that hasn’t found its form. The distance between that raw material and a published book — one that reaches readers, creates impact, and endures — is not talent. It